This project saw us put on our branding and marketing hats, and how! Fairground For All was a carnival with an important social cause – raising awareness and funds for disadvantaged children in Singapore. Needless to say, we were so happy to be a part of this! With the target audience being kids and parents, we applied a design direction that was bright, playful yet not too childish.

The event required a combination of online and offline marketing efforts. We created the event website, but also designed posters to be showcased around the neighbourhoods. In addition, we designed the coupons to be used at the event, and an extra touch – Fairground For All paper bags to promote the brand and the hashtag!

Leading up to the day, we upped the ante by leveraging on social media to promote the event. We created 3 unique promotional images to highlight the major attractions at the carnival and these were shared widely on Facebook and Instagram. Despite being a digital studio, we’re always happy to embrace the print medium when it meets the user’s needs!